Brand Identity and E-Commerce Website Design for a Planner & Coaching Business Built for Spicy Brains

Eaton Broshar is a brand created to help individuals with spicy brains find structure without losing their spark. Founded by registered dietitian Allie Echeverria, the brand offers quarterly fitness and nutrition planners, real-world coaching, and a supportive community that celebrates progress over perfection. The brand identity needed to reflect that balance: bold and clear but never rigid. I designed a system that feels empowering, inclusive, and vibrant, rooted in the idea of “organized chaos” and inspired by the real energy of the people it serves.

The branding comes to life through a responsive e-commerce website designed to spotlight the workbook, promote the coaching offer, and make shopping intuitive and fun. From the logo to the shopping experience, every detail was designed to bring clarity, calm, and sparkle to a brand that helps its community thrive.