Cheeky Branding and Web Design for an Austin-Based Luxury Beauty Studio

Flash Your Lash is an Austin-based studio offering lashes, brows, permanent makeup, tiny tattoos, and medical tattoos. Known for its high-end services and confident, cheeky vibe, the studio needed a brand refresh and a website that better reflected its personality and quality. I transformed the outdated branding into a vibrant, elevated identity and rebuilt the website to be intuitive, visually striking, and search engine optimization (SEO)- optimized. The new site delivers an editorial feel that improves user experience while boosting visibility in search results.

In addition to the rebrand and website overhaul, I created custom Canva templates and highlight icons for a cohesive social presence, as well as appointment reminder cards with aftercare instructions and healing stage guides for permanent makeup (it's a roller coaster). These updates streamlined client communication and helped build trust. The result is a brand that looks the part and performs, reconnecting Flash Your Lash with its audience and positioning it for continued growth.