Print Design, Illustration, and Interactive Experiences Showcasing the Adventurous YETI Lifestyle

YETI is a powerhouse brand built on adventure, quality, and a loyal following that expects nothing less than rugged performance. While at DesignGood, I partnered with YETI's retail marketing and event teams for over eight years to create a range of assets, from retail signage to training presentations, always ensuring that every asset reflected the brand's bold, community-driven ethos.

One highlight was developing interactive retail maps, custom-illustrated prototypes for in-store tablets that linked YETI gear to local adventures. These maps featured clickable icons, local ambassadors, and regional outdoor activities tailored to stores in Austin, Charleston, Dallas, Denver, Ft. Lauderdale, Houston, and Scottsdale. Designed to boost engagement and deepen customer connection, they also laid the groundwork for scalable, digital in-store experiences.

Beyond the maps, I designed and produced point-of-sale materials for major retailers, as well as event posters and training materials for retail store employees. Every piece was crafted to reinforce YETI's identity and help customers feel part of the brand's adventure-fueled lifestyle.